When the network was auditioning talent for its new CW Now magazine-style show, finding someone to blend with the eco-friendly Free 2 Be Green theme wasn’t a qualification.  It just happened to be an ironic bonus with co-host Chris Balish.  Last year Chris authored a book, How to Live Well Without Owning a Car, in which he explains the true cost of four-wheeled gas hogs—and how it’s possible to exchange our ride for a cool million in savings.  Sound far-fetched?  Start adding up the monthly payments, insurance, gasoline and maintenance/repairs.  Then consider the nest egg you’d generate investing all of that money each month, instead of contributing more fumes to the ozone.  Chris is a Dartmouth grad who spent ten years (and over 4,000 live interviews!) reporting in St. Louis, before peddling further west toward Hollywood.  He’s collected seven local Emmy Awards, and is never timid about immersing himself in the story, whether it’s taking the world’s highest bungee-jump…or racing Friday Night SmackDown star Ashley on the new Spyder Bike.  After all, Chris notes, staying in great physical shape is another benefit of trading the car for a nice walk or bike ride.  You’ll find more cutting-edge lifestyle trends in fashion, tech, entertainment and more on CW Now.  It’s new every Sunday, with no commercial interruptions.

Did you know The CW employs certain folks who do nothing but study young people and their ever-changing habits, likes and dislikes? The network is serious about knowing—and connecting with—its audience, so identifying new trends quickly is very important. This ongoing research spawned the idea for two hot new shows, CW Now and Online Nation. CW Now helps you stay three steps ahead when it comes to fashion, music, movies, celebs, gadgets—just about anything that interests the “in” crowd. With Online Nation, we scour the internet for the week’s most entertaining, bizarre or newsworthy user-made videos. (The many parodies of Chris Crocker’s emotional plea to “leave Britney alone!” would certainly qualify, for instance.) It’s a whole new world of media, and we’re committed to keeping you on the cutting-edge every Sunday.