Media watchers are developing new ways to measure the value of television shows, since the viewers’ involvement now extends far beyond a scheduled hour sitting in front of the tube.  There is, of course, time-shifted viewing (DVRs, etc.), web and mobile downloading, the intangible buzz hit shows generate, online activity, PR and word-of-mouth mentions—important factors which demonstrate how “engaged” fans are with a particular series.  Not surprisingly, The CW’s freshman drama Gossip Girl rests in the upper-echelon of Optimedia’s new Content Power Ratings report, ranking an impressive 15th among all network and cable programs!  Seems appropriate, given that Upper East Siders’ stealthy premise is based on “new media” communication.  Also scoring high on the Power Index is One Tree Hill, sandwiched between such hot properties as The Sopranos and Nip/Tuck. The study indicates that more-captivated viewers also tend to better recall ads they saw in their favorite shows.  And the good news for fans is, network renewal doesn’t depend solely upon TV ratings anymore.  So keep surfing, texting and watching.  It all makes a difference.

This entry was posted on Monday, March 10th, 2008 at 6:27 pm and is filed under Gossip Girl, One Tree Hill. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.